3 dec 2013
International retail chain chooses Carat
After approximately 20 years with, JYSK has chosen Carat as their new media agency. In line with this agreement Carat becomes the media agency for JYSK in 17 markets. One of them is Hungary.
At Carat they are delighted to welcome JYSK as their new client. Not only will the win reinforce Carat’s competences within international retail, but moreover, it also exemplifies that Carat has an operating model that works across markets.
“Our approach to JYSK was anchored within a strategy based on creating business value through media, demonstrating digital excellence and ensuring that everything we do is founded upon a solid understanding of the market landscape as well as in-depth consumer insights,” says Ulrik Petersen, CEO Aegis Media Aarhus.
JYSK’s headquarter is situated in Aarhus, Denmark; however, the local JYSK and Carat offices are set to work closely together in terms of media planning in the respective markets.
Carat is part of Aegis Media, which is one of the world’s leading media and digital communications groups, whose brands also include iProspect, Isobar, Posterscope and Vizeum.