26 july 2013
Carat speaker on Brand Building 2013 conference
Carat’s managing director Gábor Bacsa held a presentation on the Brand Building 2013 conference organised by mediapiac.com. Among many other respected speakers from the communication industry he spoke about the new attitude necessary from brand owners and agencies in the new era of the BigData revolution.
The prize is high for those who can change and optimise their marketing efforts to the performance indicators that could be derived from the sea of data available: they can save from the 50% of their advertising investment Mr John Wannamaker called as „the half thrown out the window” over a hundred years ago. While those who sit on their data reservoir carefully protecting it, avoid this unique opportunity and will fall back.