Redefining Media.

News

* MEDIA IS NOW SOCIAL, SEARCHABLE, ADDRESSABLE, TRANSACTIONAL AND EXPERIENTIAL

Services

CONSUMER INSIGHT

We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools.

MARKETING CONSULTANCY AND ANALYTICS

We conduct comprehensive brand and marketing analysis and strategy including econometric modelling and reporting.

MEDIA & MARKET RESEARCH

We produce comprehensive mapping of consumers' relationships with communications across bought, owned & earned media based on bespoke insight. We commission bespoke research on developments of different media both on and offline. We also provide sophisticated market analysis and strategic recommendations including industry and geographical segmentations.

STRATEGY & PLANNING

Carat offers integrated communication planning based on our market-leading global process and practice ICP and our proprietary CCS global consumer attitudes and media usage survey. We offer a comprehensive ecosystem plan and deliver measurable integrated communications solutions that deliver business value to our clients.

DIGITAL MEDIA

We plan and buy all digital media including custom negotiated media owner deals, cost commitments and leverage integrated communications planning using client customised tools. We drive innovation of new media applications in the online space.

SOCIAL MEDIA

We design, create and manage fully integrated social media platforms, and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online.

MOBILE MEDIA

Powered by Kirowski Isobar, we design, plan and produce complex and bespoke mobile applications, games, facilitate partnerships with key players and build mobile commerce solutions. We offer result oriented optimisation, tracking, analysis and reporting.

SEARCH

Powered by our sister agency, the global market leader in search iProspect, we deliver advanced performance marketing programmes including analysis and commitment. We also deliver copy analysis and optimisation. In organic search, we completely manage, create or shape organic search presence online for our clients.

OFFLINE MEDIA

As the world's first independent media agency, we have the ability to plan and buy all offline media including custom negotiated media owner deals, cost commitments and leverage integrated communications planning using client customised tools. We drive innovation of new media applications in the offline media space.

OUT OF HOME

We plan and buy all offline media including custom negotiated media-owner deals, cost commitments and leverage integrated communications planning using client customized tools. We drive innovation of new media applications in the out of home space.

PRODUCTION

Powered by Kirowski Isobar, we design and produce on and offline creative mateials from videos to print ads

MEDIA BARTER

We plan, negotiate and create one-off and long-term barter deals with clients' assets to attain media space, media partnerships or other media value.